Oscar Lundberg is a doctoral student in informatics at Department of Informatics, Umeå University. He is currently engaged in a research project in the construction industry, focusing on the dynamics of digital innovation. His main interest is currently how construction industry have embraced digital technologies to streamline value creation in different organizational levels. At the moment digital service innovation have captured Oscar’s interest, specifically what role a digital service innovation has and what the associated value creation dynamics is; explicitly the relationship between internal and external value creation. In the future, Oscar wants to learn more about digital strategies, in connection to digital service innovation utilization. Oscar has a philosophy bachelor’s degree in informatics and pedagogy, and magister degree in IT-management.