Peggy is a doctoral student in Informatics at the Department of Informatics, Umeå University. She is engaged in a research project focusing on Digital Transformation in the Swedish forestry industry. Currently, her main areas of interest include digital transformation, digital innovation, open innovation and AI in organizations. Peggy has a bachelor’s degree in Philosophy, Pedagogy and Psychology, a master’s in IT Management and a magister’s in Media and Communication studies.