Digital disruption occurs when the introduction of a new digital technology causes a rapid change in our everyday habits and punctuates an equilibrium between supply and demand. While dealing with new demand is difficult for established firms, the subsequent transformation of existing supply chains is even more challenging. In this research we seek to develop a theoretical understanding of supply-side digital disruption. We argue that such supply-side disruption can be traced back to a sudden dissonance between fundamental structures in products and organizations. We suggest that informed management of digital resources – digital resourcing – can help address this dissonance and build resilience to disruption. We explore how digital resources can be structured and how they can be bundled to build new capabilities.
The question of how to organize for digital innovation is a hot topic in information systems research. This question is grounded in the observation that digitalization breaks apart the isomorphism between organizational structure and products structure. By approaching this topic from a different angle – resourcing rather than reorganizing – we see an opportunity to make strong contributions to research.
The project also contributes to practice by developing feasible methods for digital resourcing and outlining guidelines for how to evaluate organizational consequences of different design options.
Supply-side disruption, digital resourcing, social network analysis
We use Volvo Car Corporation as a setting for our study. The firm has over the last six years developed a wide range of digital resources for its connected cars, making it an excellent case for studying digital resourcing.
Fredrik Svahn, Ola Henfridsson
Funding and timeline
The project is funded by Marianne och Marcus Wallenbergs Stiftelse until 2021.