Digitalization has brought matchmaking firms to the center of the limelight. Digital natives such as AirBnb and Uber are typical examples of firms designing digital technologies in order to enable more efficient and scalable forms of matching. These firms, commonly referred to as digital platforms, match external actors with one another and orchestrate non-proprietary resources in its surrounding ecosystem. What previous research has brought less attention to is how “non-digital” matching is enabled in incumbent firms. Therefore, this project uncovers the existing practices as well as the emerging tensions between the logics guiding conventional and digital matching in an incumbent, natural matchmaker in the Swedish forest industry as they begin to explore digital technologies.
This project will contribute to theory of digital innovation through an institutional lens. Furthermore, the aim is to provide recommendations for managing the competing logics unfolding in digital transformation of an ecosystem orchestrator as well as for how to orchestrate digital ecosystems.
Digital ecosystems, professional practices, institutional logics, liminality
Frida Magnusdotter Ivarsson, Fredrik Svahn
Funding and timeline
Stiftelsen Seydlitz MP Bolagen, 2018-2021