The insurance industry is undergoing radical transformation as an effect of digitalization. This change involves finding new configurations of value-creation, where the previous concept of value being created internally and then transferred to the customers is questioned. The project explores how the digital ecosystem of insurance is evolving, and how this impacts consumer behavior and data-driven decision making.

Expected impact

The project creates new governance frameworks for industry and the public sector, and builds theories for better understanding the balancing of efficiency and innovation.

Theoretical perspectives

Information asymmetry, digital ecosystems, platform strategies, consumer behavior.



SCDI participants

Johan Hagberg (lead), Victor Elliot, Jonas Nilsson and Jeanette Hauff (School fo Business, Economics and Law) and Johan Magnusson.

Funding and timeline

Länsförsäkringar Research Fund, 2018-2021.