Vasili Mankevich


  • The digital economy is characterized by constant disruptions, that is, events that redefine markets and create new patterns of demand. Often, such disruptions can be explained by consumers starting to use digital technology in new, unexpected ways. Sometimes, however, disruptions occur within the companies when new technology challenges established processes. This project highlights that established companies are often organized in a way that makes it difficult to exploit the full potential of digital resources, such as algorithms, data, or sensors. GU page

  • Digitalization of the society enables firms to distribute their products through digital platforms, interact on social media with customers, facilitates creation of online user communities. In places of high interactivity – such as social media, user forums, knowledge exchange platforms – firms and individuals generate increasingly growing volumes of digital trace data. In our project we study these contexts and applying computational quantitative and qualitative methods explore how digital trace data may lead to creation of new products, services, and processes enabled by the digital technology.

Selected Publications


  • Data Analytics and Organizational Change
  • IT Organization
  • Research Frontiers in Digitalization of Society

    Bachelor’s level course TIG140, module “Analytics for Digital Competences”

  • IT Innovation
  • IT Strategy
  • Data-centered value creation

    Bachelor’s level,  Datacentrerat värdeskapande, 2IN122

  • Guest speaking
    • At Digital Leadership Master’s program
      • Research introduction
    • At Behavioural Analysis of IT Environments Bachelor’s program
      • Workshop on Open Innovation. Course Innovationsprocesser (Innovation Processes, 2IN121)
      • Workshop on Data analysis, course Data-centered value creation (Datacentrerat värdeskapande, 2IN122)
    • At Human Computer Interaction Master’s program
      • Course User Research for Interaction Design (UMU-F2722)